Gideon

Positioning

Gideon (founded 2017 as Gideon Brothers in Osijek/Zagreb; Croatian d.o.o. owned by Gideon Brothers (USA) Inc.) builds camera- and spatial-AI autonomous forklifts, flagship TREY medium- and heavy-duty, for trailer loading and unloading. It opened a manufacturing plant in Bolingbrook, IL on Oct-16-25, took an undisclosed-amount strategic investment from Toyota Industries announced Sep-05-24, and has production TREY use including five units at an unnamed major automotive OEM (company case, posted Dec-25) plus a Metro Supply Chain fleet live at multiple sites by Mar-26. Distinguishing point is vision-first stereo/3D autonomy for highly variable docks versus lidar-pattern AMRs; group (USA) revenue and unit shipments remain undisclosed while the Croatian IP entity reported EUR 2.82m revenue and a EUR 4.01m loss in 2025.

Facts, with sources

• 25 Jun 2026<25mRevenue band · SpaceNews
• 1 Mar 2026TMHE deployment of collaborative case-picking using Gideon autonomy with selected European customers in 2026; Metro Supply Chain live multi-site Trey fleet caseDeployment · gideon.ai
• 1 Mar 2026Toyota Material Handling Europe, SoftServe and NVIDIA; collaborative case-picking deployment with selected European customers in 2026Partnership · gideon.ai
• 1 May 2025Appointed Iva Vukina, former Goldman Sachs managing director, as Chief Commercial OfficerSenior hire · gideon.ai

13 facts on file. Members see all of them with the source link.

Scores, Robotics (of 10)

Traction: deployment, production, commercials, progress. Capability: technology, positioning, firepower, leverage.

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