The Frontier Leaders · Robotics 100 · Zebra Technologies

Zebra Technologies

Lincolnshire, Illinois, United States · Robotics · Sensing / Vision & 3D perception · Public · zebra.com

Zebra marketed Fetch autonomous mobile robots and its Symmetry Fulfillment robot-assisted picking solution to logistics and warehouse customers.

Positioning

Zebra Technologies is a US enterprise-sensing company (Nasdaq:ZBRA) whose machine-vision and robotics assets include Photoneo 3D vision (folded into its Aurora machine-vision suite) and Fetch Robotics AMRs, serving 80%+ of the Fortune 500. It completed the Photoneo acquisition in March 2025, expanding 3D machine vision for automotive manufacturing and logistics. Group revenue and the vision and robotics segment figures are not broken out (group-scoped), and Fetch AMR volumes are undisclosed.

Latest signals

  • Zebra Technologies, Qualcomm, Avery Dennison, and Em Microelectronics have adopted Impinj’s Gen2X enhancements.EE Times
  • Skild AI acquired Fetch Robotics to strengthen robot deployment and scaling.The Robot Report
  • Diligent Robotics designed Moxi 2.0 for deployment without hospital infrastructure changes.The Robot Report
  • Edgify’s hardware-agnostic platform runs across equipment from Zebra Technologies and Bizerba.EU-Startups
  • Zebra Ventures made a strategic investment in Apera AI to expand AI-driven automation for manufacturing and logistics.The AI Insider

18 signals name Zebra Technologies. Members see all of them, filtered by topic, source and date.

Facts, with sources

  • Skild AI acquired Fetch Robotics to strengthen robot deployment and scalingOwnership change · The Robot Report
  • Photoneo acquired by Zebra TechnologiesOwnership change · The Robot Report
  • Zebra Ventures made a strategic investment in Apera AIFunding round · The AI Insider
  • Exploring strategic options for the robotics automation businessSetback · The Robot Report

20 facts on file. Members see all of them with the source link.

Scores, Robotics (of 10)

Deployment8
Production8
Commercials8
Progress9
Technology8
Positioning8
Firepower10
Leverage8

Traction: deployment, production, commercials, progress. Capability: technology, positioning, firepower, leverage.

Peers in Vision & 3D perception

12Keyence · 9114Hesai · 9017Orbbec · 8923Cognex · 8738SICK AG · 8468RoboSense · 80

The segment's suppliers, constraints and risers, for members.

Questions this page answers

What does Zebra Technologies do?

Zebra marketed Fetch autonomous mobile robots and its Symmetry Fulfillment robot-assisted picking solution to logistics and warehouse customers. Zebra Technologies is a US enterprise-sensing company (Nasdaq:ZBRA) whose machine-vision and robotics assets include Photoneo 3D vision (folded into its Aurora machine-vision suite) and Fetch Robotics AMRs, serving 80%+ of the Fortune 500. It completed the Photoneo acquisition in March 2025, expanding 3D machine vision for automotive manufacturing and logistics. Group revenue and the vision and ro

Where does Zebra Technologies rank in robotics?

Zebra Technologies ranks 41 of 100 on the Robotics 100 (November 2026 edition) with a score of 84 out of 100, in Vision & 3D perception (Sensing). Assessment by Frontier Tech Intelligence.

Who are Zebra Technologies's peers in Vision & 3D perception?

Keyence (rank 12), Hesai (rank 14), Orbbec (rank 17), Cognex (rank 23), SICK AG (rank 38), RoboSense (rank 68).

Where is Zebra Technologies based and when was it founded?

Zebra Technologies is based in Lincolnshire, Illinois, United States. Stage: Public.

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