Figure vs MagicLab: General-purpose compared

November 2026 edition · assessment by Frontier Tech Intelligence

Figure ranks 5 on the Humanoids 100 with a score of 88; MagicLab ranks 85 with 53. Figure is ahead on deployment, production, commercials, progress, technology, positioning, firepower and leverage. Figure is based in San Jose, United States, MagicLab in China. Figure: Private, founded 2022. Figure is named in 475 signals and MagicLab in 13.

Figure →

San Jose, California, United States · Humanoids · Systems / General-purpose · Private · founded 2022 · www.figure.ai

Figure develops and manufactures general-purpose humanoid robots, including Figure 03, for industrial, logistics, and home applications.

Humanoids 100 · rank 5 · score 88Robotics · watchlist · score 72AI Core · discarded · score 69

Scores, Humanoids (of 10)

Deployment10
Production8
Commercials6
Progress9
Technology10
Positioning8
Firepower10
Leverage6

Darker bar: ahead of the other company on that measure.

Positioning

Figure is a US humanoid maker that delivered 350+ Figure 03 units from its BotQ line by April 2026 (throughput of one robot an hour, a stated path to 100,000 a year) and ran Figure 02 at BMW Spartanburg for ~11 months (90,000+ parts at >99% placement accuracy, described as the first independently verifiable large-scale automotive humanoid deployment). It raised $1B+ Series C in September 2025 at a $39B post-money (a 15x step-up in 19 months; NVIDIA, Qualcomm, Intel, LG among participants), launched Figure 03 in October 2025, and exited its OpenAI collaboration for in-house Helix models. The negative signal: BMW chose Hexagon Robotics' wheeled AEON for its first European humanoid pilot at Leipzig (February 2026), so Figure went from BMW's singular humanoid partner to one supplier among several, and secondary shares traded below the $39B round price by August 2026. It is effectively pre-revenue at scale against that valuation.

Latest signals

  • Tesla, Figure, and Apptronik are preparing new humanoid robots without announcing reveal dates.Humanoids Daily
  • Figure disclosed 37.5 million human-video uploads for its AI development.Humanoids Daily
  • Figure reached design lock for its next humanoid hardware iteration.Humanoids Daily

475 signals name Figure.

Facts, with sources

  • Figure released the Helix 2.5 model for home robotics.rsshub.bkraju.com — 2026-09-18
  • Helix 2.5 model for home roboticsrsshub.bkraju.com — 2026-09-18
  • Figure launched Helix 2.5 for home robotics, achieving 56% full-task success across 30 unfamiliar homes.interestingengineering.com — 2026-09-17

457 facts on file.

MagicLab →

China · Humanoids · Systems / General-purpose · magiclab.top

MagicLab develops and sells general-purpose humanoid robots including MagicBot Z1, MagicBot X1, GEN1, and Xiaomai, with factory deployments for inspection, material handling, picking, and multi-robot collaboration.

Humanoids 100 · rank 85 · score 53Robotics · prospect · score 37AI Core · prospect · score 31

Scores, Humanoids (of 10)

Deployment4
Production6
Commercials4
Progress8
Technology6
Positioning6
Firepower4
Leverage4

Darker bar: ahead of the other company on that measure.

Positioning

MagicLab (Magic Atom Robotics Technology (Wuxi) Co., Ltd.; 魔法原子), founded Dec-23 and based in Wuxi, Jiangsu, is a Chinese embodied-AI company building full-stack general-purpose humanoid (MagicBot Gen1/Z1/X1) and quadruped (MagicDog) robots with a claimed >90% in-house hardware rate covering actuators, dexterous hands and reducers. It has deployed multi-robot collaborative humanoids in factory settings (Dec-24), served as intelligent-robot partner to the 2026 CCTV Spring Festival Gala, and hosted a Silicon Valley summit (Apr-26) unveiling its Magic-Mix world model, H01 hand and MagicBot X1. Open question: revenue is undisclosed and the $14B-by-2036 and '60% international sales' figures are company-sourced projections/claims that could not be independently verified.

Latest signals

  • MagicLab launched the full-size MagicBot Gen1 humanoid robot.humanoid.guide
  • MagicLab introduced the MagicBot D1 industrial wheeled humanoid.humanoid.guide
  • magiclab’s EchoPolicy-0 ranked first on MolmoSpaces with a 75.4% average robot-manipulation success rate.Robot News

13 signals name MagicLab.

Facts, with sources

  • Announced a five-year developer ecosystem with Openmind, PrismaX AI, Cosmicbrain AI, and Physismanilatimes.net
  • Unveiled the Magic-Mix world model, H01 dexterous hand, and MagicBot X1manilatimes.net
  • Overseas debut at MWC Barcelona featuring GEN1, MagicBot Z1, and MagicDogprnewswire.com

41 facts on file.

More comparisons

Questions this page answers

Figure or MagicLab: which is ahead in humanoids?

Figure ranks 5 on the Humanoids 100 with a score of 88; MagicLab ranks 85 with 53. Figure is ahead on deployment, production, commercials, progress, technology, positioning, firepower and leverage. Figure is based in San Jose, United States, MagicLab in China. Figure: Private, founded 2022. Figure is named in 475 signals and MagicLab in 13.

How do Figure and MagicLab compare?

Figure ranks 5 on the Humanoids 100 with a score of 88; MagicLab ranks 85 with 53. Figure is ahead on deployment, production, commercials, progress, technology, positioning, firepower and leverage. Figure is based in San Jose, United States, MagicLab in China. Figure: Private, founded 2022. Figure is named in 475 signals and MagicLab in 13. Both company files carry the scores on eight measures, the facts with sources and the latest signals.

Every comparison here comes from the same files members use every day.

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