GUSS vs John Deere: Field & outdoor compared

November 2026 edition · assessment by Frontier Tech Intelligence

John Deere ranks 28 on the Robotics 100 with a score of 86; GUSS ranks 70 with 80. GUSS is ahead on progress and leverage. John Deere is ahead on production, commercials, positioning and firepower. Level on deployment and technology. GUSS is based in Kingsburg, United States, John Deere in Moline, United States. John Deere: Established. GUSS is named in 0 signals and John Deere in 25.

GUSS →

Kingsburg, California, United States · Robotics · Systems / Field & outdoor · guss.ai

GUSS builds autonomous orchard and vineyard machines for agricultural navigation and operations. Its next-generation fleet is being developed for outdoor environments, including GNSS-challenged settings.

Robotics 100 · rank 70 · score 80

Scores, Robotics (of 10)

Deployment8
Production6
Commercials4
Progress10
Technology8
Positioning8
Firepower8
Leverage10

Darker bar: ahead of the other company on that measure.

Positioning

GUSS Automation is a Kingsburg, California-based maker of autonomous orchard, vineyard and herbicide sprayers, operating as a wholly owned John Deere subsidiary since John Deere completed its acquisition on Aug-25. The domain product has been commercially deployed at more than 250 machines, with more than 2.6 million acres sprayed and over 500,000 autonomous operating hours reported by John Deere; its distinguishing asset is field-proven supervised autonomy for high-value crops, while standalone revenue and unit economics remain undisclosed.

Facts, with sources

  • GUSS sprayers operate in citrus, nut and wine-grape orchards in the western US, each covering up to 20 acres per hour without an operator.fertilizerdaily.com
  • GUSS, a wholly owned John Deere subsidiary, plans to integrate Ouster's Rev8 OS0 color digital lidar into its next-generation autonomous orchard machine fleet.igrownews.com
  • Ouster announced that GUSS plans to incorporate REV8 OS0 digital lidar sensors into its next-generation autonomous orchard machine fleet.ouster.gcs-web.com

7 facts on file.

John Deere →

Moline, Illinois, United States · Robotics · Systems / Field & outdoor · Established · deere.com

Through Bear Flag Robotics, GUSS Automation, and autonomous tractor initiatives, John Deere builds and deploys autonomous agricultural machinery for field and orchard operations.

Robotics 100 · rank 28 · score 86AI Core · discarded · score 43

Scores, Robotics (of 10)

Deployment8
Production8
Commercials8
Progress8
Technology8
Positioning10
Firepower10
Leverage8

Darker bar: ahead of the other company on that measure.

Positioning

John Deere is a US agricultural-machinery giant (FY26 net-income guidance $4.75-5B) putting autonomy kits on 8R/9R tractors and running See & Spray on ~1/3 of North American sprayer orders (~2x YoY), with 520M engaged acres in its Operations Center. It acquired GUSS Automation (August 2025), launched See & Scout, and raised FY26 guidance despite a large-ag downturn. It is scaling autonomy across an existing installed base.

Latest signals

  • John Deere updated its 500 R sprayer range with sensor-based boom-height control.L'Usine Nouvelle
  • John Deere updated its combine harvester ranges with expanded automation and harvesting capabilities.L'Usine Nouvelle
  • ASI equipped U.S. Sugar’s John Deere tractors with the Mobius autonomous fleet-orchestration platform.The Robot Report

25 signals name John Deere.

Facts, with sources

  • [object Object]The Robot Report
  • ASI equipped U.S. Sugar’s John Deere tractors with the Mobius autonomous fleet-orchestration platform.The Robot Report
  • John Deere is moving FurrowVision and ExactEmerge planter upgrades into full production.The Robot Report

17 facts on file.

More comparisons

Questions this page answers

GUSS or John Deere: which is ahead in robotics?

John Deere ranks 28 on the Robotics 100 with a score of 86; GUSS ranks 70 with 80. GUSS is ahead on progress and leverage. John Deere is ahead on production, commercials, positioning and firepower. Level on deployment and technology. GUSS is based in Kingsburg, United States, John Deere in Moline, United States. John Deere: Established. GUSS is named in 0 signals and John Deere in 25.

How do GUSS and John Deere compare?

John Deere ranks 28 on the Robotics 100 with a score of 86; GUSS ranks 70 with 80. GUSS is ahead on progress and leverage. John Deere is ahead on production, commercials, positioning and firepower. Level on deployment and technology. GUSS is based in Kingsburg, United States, John Deere in Moline, United States. John Deere: Established. GUSS is named in 0 signals and John Deere in 25. Both company files carry the scores on eight measures, the facts with sources and the latest signals.

Every comparison here comes from the same files members use every day.

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