AutoStore vs Serve Robotics: Mobile robots & AMRs compared

November 2026 edition · assessment by Frontier Tech Intelligence

AutoStore ranks 26 on the Robotics 100 with a score of 86; Serve Robotics ranks 53 with 82. AutoStore is ahead on commercials and progress. Level on deployment, production, technology, positioning, firepower and leverage. AutoStore is based in Nedre Vats, Norway, Serve Robotics in San Francisco, United States. AutoStore: Established. AutoStore is named in 45 signals and Serve Robotics in 64.

AutoStore →

Nedre Vats, Rogaland, Norway · Robotics · Systems / Mobile robots & AMRs · Established · autostoresystem.com

AutoStore designs, supplies, and deploys automated storage and retrieval systems, including warehouse robots, storage grids, bins, and ports for e-commerce, grocery, healthcare, retail, and distribution customers.

Robotics 100 · rank 26 · score 86

Scores, Robotics (of 10)

Deployment10
Production8
Commercials10
Progress10
Technology8
Positioning8
Firepower8
Leverage8

Darker bar: ahead of the other company on that measure.

Positioning

AutoStore is a Norwegian warehouse-automation maker (cube-storage ASRS) with ~92,500 robots across ~2,000 systems in 68 countries, FY2025 revenue of $539M, and FY26 guidance of ~$700M. It signed an Amazon global strategic supply agreement (August 2026), posted record Q2-26 revenue of $192M (+43%) on a $596M backlog, and set a $75M buyback, recovering after 2025 revenue dipped from $601M in 2024. The Amazon agreement is the marquee 2026 win.

Latest signals

  • Warren CAT deployed a Kardex-supported AutoStore system at its Midland, Texas, Store 05 facility.Robot News
  • SoftBank Robotics proposes warehouse-wide optimization using AutoStore and other global automation systems.SoftBank Robotics
  • Sereact and Veloq formed a global partnership for AI-powered e-grocery fulfillment.Sereact

45 signals name AutoStore.

Facts, with sources

  • Sereact and Veloq formed a global partnership for AI-powered e-grocery fulfillmentSereact
  • AutoStore deployed AutoCase for its first customer at Nowaste Logistics in SwedenAutoStore
  • AutoCase deployed at Nowaste Logistics in Sweden; Swisslog delivered and integrated the solutionAutoStore

20 facts on file.

Serve Robotics →

San Francisco, California, United States · Robotics · Systems / Mobile robots & AMRs · serverobotics.com

Serve Robotics develops and operates autonomous sidewalk delivery robots in U.S. neighborhoods and, through Diligent Robotics, Moxi hospital delivery robots.

Robotics 100 · rank 53 · score 82

Scores, Robotics (of 10)

Deployment10
Production8
Commercials4
Progress9
Technology8
Positioning8
Firepower8
Leverage8

Darker bar: ahead of the other company on that measure.

Positioning

Serve is the most operationally scaled sidewalk delivery company in this batch and the clearest illustration of why deployment and commercial scores must be kept separate. It has deployed more than 2,000 Gen 3 robots across the US, reaching a population of roughly 3 million and supporting more than 4,000 restaurants, and expanded to 44 cities across 14 states after acquiring Diligent Robotics in Q1 2026, which took it indoors into hospital service robots. Revenue is nonetheless small: USD 3.2 million in Q2 2026, up 404 percent year over year but only 9 percent sequentially. The revenue mix is more interesting than the total, with advertising at nearly 50 percent of food delivery revenue and recurring revenue above 50 percent of total revenue. Then the setback: on 2026-08-06 Serve cut FY2026 revenue guidance to USD 9 to 10 million citing lower than expected Uber Eats delivery volume, alongside an opex guidance cut from USD 160 to 170 million down to USD 140 to 150 million. The stock fell roughly 15 percent and sits about 80 percent below its 2024 peak. Momentum scores 3 because the guidance cut and the loss of a founding channel offset genuine growth. Firepower is the counterweight at USD 240.4 million of cash and marketable securities.

Latest signals

  • The Center for Human and Robot Co-Adaptation assembled 39 researchers from six universities and industry collaborators including Amazon, Apptronik, Diligent Robotics, Google DeepMind, Hello Robot, MassRobotics, NVIDIA, aThe AI Insider
  • Uber is ending its Serve Robotics partnership next year and sold all of its shares in Serve.TechCrunch
  • Serve Robotics partnered with Grubhub to deploy sidewalk robots in three U.S. markets.TechCrunch

64 signals name Serve Robotics.

Facts, with sources

  • Uber sold all of its shares in Serve RoboticsTechCrunch
  • Uber partnership ending in 2027TechCrunch
  • Grubhub partnership to deploy sidewalk robots in three U.S. marketsTechCrunch

100 facts on file.

More comparisons

Questions this page answers

AutoStore or Serve Robotics: which is ahead in robotics?

AutoStore ranks 26 on the Robotics 100 with a score of 86; Serve Robotics ranks 53 with 82. AutoStore is ahead on commercials and progress. Level on deployment, production, technology, positioning, firepower and leverage. AutoStore is based in Nedre Vats, Norway, Serve Robotics in San Francisco, United States. AutoStore: Established. AutoStore is named in 45 signals and Serve Robotics in 64.

How do AutoStore and Serve Robotics compare?

AutoStore ranks 26 on the Robotics 100 with a score of 86; Serve Robotics ranks 53 with 82. AutoStore is ahead on commercials and progress. Level on deployment, production, technology, positioning, firepower and leverage. AutoStore is based in Nedre Vats, Norway, Serve Robotics in San Francisco, United States. AutoStore: Established. AutoStore is named in 45 signals and Serve Robotics in 64. Both company files carry the scores on eight measures, the facts with sources and the latest signals.

Every comparison here comes from the same files members use every day.

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